Unless you have been under a rock, you probably have heard at least some noise about Facebook Graph Search (and if you haven’t and want to use Social Media to connect with your customers, you need to get out … Continue reading
I’ll be talking tomorrow, Thursday, February 20th at Noon, at the Corvallis Chamber of Commerce about social media. This is the February Brown Bag sponsored by the Business Enterprise Center. My goal is to provide some practical ideas … Continue reading
Social Strategy at the Big B2B Player Over the past few months, LinkedIn has been making quite a lot of changes, some driven by a desire to have a larger social strategy presence and some driven by bottom-line economics. In … Continue reading
Hi there, Yesterday, I put up Christmas lights in the Oregon rain for my mother. Today, I have the cold to prove it, however the holidays are upon us and we move forward. The greatest thing about social media is that you … Continue reading
If most of you are like me, you “Like” a page for one of a few reasons. You might be asked by the friend that put the page up, you might like a page to show support or you might … Continue reading
Here in Corvallis, Oregon a local camera shop is closing their doors after 47 years. The Gazette Times, our local paper, published a well written article where the owner attributing “showrooming” as one of the key factors for the business downturn and liquidation. For those … Continue reading
The LinkedIn Marketing API is here. It’s official, LinkedIn has released their marketing (advertising) API. Say what and why do I care? Let me explain, first LinkedIn is a “professional” social network and a darling of Wall Street with a … Continue reading
Are you getting in on the Cyber Monday action with your business marketing? Do you even know what Cyber Monday is? According to Wikipedia, all things knowing, Cyber Monday is: “Cyber Monday is a marketing term for the Monday after … Continue reading
It always amazes me how people (and I hate to admit it, I’m a person too) can get something in their head and vigorously defend that position while relying on anecdotal evidence or worse to make their point. I recently had someone who has … Continue reading
I’ve followed Simon Mainwaring, the founder of We First for a long time and always found his viewpoints on leveraging social media to be, as he would say it, “Spot On.” Simon is a seasoned writer, has been a Creative Director for … Continue reading
